ALEX COSMETIC

ALEX COSMETIC

The origin of BB Cream, made in Germany since the 1980s.

ALEX COSMETIC is the German house behind the original Beauty Balm — the formula that quietly inspired the entire BB Cream movement years before it reached Korea. The brand operates at the intersection of pharmacy, botany, and aesthetics, with formulations developed over two generations of Dabkus family expertise and over 150 targeted active ingredients across professional and home-care lines.

Made in Germany.